“Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it. Believing a solution paves the way to solution.” – David J. Schwartz


In a season where predictions and resolutions run rampant and ones’ dreams become possible once again, it’s important if not essential to confirm our individual belief systems and put them to the test.  The DURF concept can be used to communicate effectively and artistically in order to grow your business agenda and accomplish your goals.

Believe: Believing in what you do is the first step in realizing your dreams.   You must believe in yourself!  The use of daily affirmations and positive thinking can be an effective mechanism as you struggle with your fears.  If you believe that you can do something, then it will be so.


Faith:  Faith and belief go hand and hand, however faith is not taught in business schools today or any secular leadership academy; it’s passed down through our families and tested through life’s journey as part of our values system.  Faith is different than belief because it forces us to trust in something or someone we haven’t seen.  I still remember a difficult career decision I had to make many years ago.  My children were getting ready for high school, but my then current career would have kept our family moving around the world denying our children of any stability; after 13 moves in 27 years we have had enough.   After three long months of praying and seeking out council we decided to move on. We chose location over career and can report enthusiastically that today our family is thriving.   


 One must act in order to achieve results.  Belief and faith alone aren’t enough.  The appropriate call to action is essential in order to engage in the growth process, both personal and professional.


 When engaging in transactional communications, where a desired outcome is required, then the importance of comprehension is paramount, particularly when everyone in the process stands to benefit.  


 Whether  speaking publicly of with individuals, the listener must walk away remembering something about the exchange, something that connects him/her through either a want or a need that must be realized.  Sharing a story of an actual event can be very compelling and when done correctly it will serve as the take away required.  In some cases it may be a powerful leave behind resulting in referrals for you.


 Emotionalizing the process can be dangerous if done improperly, however, invoking feelings can be a powerful technique to ensure your message is received and understood.  This has to be a genuine attempt to connect emotionally and not a ruse to close a deal.   An image has to be created in the mind’s eye in order to have a causal effect.  Remember that most people hear words, but think in pictures.


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