The number one challenge for new business owners is not their product or service — it’s the challenge of getting people to their website. Obscurity is truly the number one killer of businesses around the world. So, where should you begin when it comes to attracting and keeping new customers? In the following article, we…
For the longest time I’ve held the position that referring to leadership skills as soft skills is a misnomer. The inference has always been that leadership is not necessarily a science or a technical field; hence, the soft skill mantra, as if calling it a soft skill makes it less important — rendering it less…
Gone are the days of top-down business management structures, where employees receive direction from superiors and simply carry out commands. Success in the modern era requires adaptive leadership , data-oriented strategies, and continual feedback from employees to maintain steady growth. Employees, who work “on the ground” interfacing with clients, managing projects, and using company resources…
1. Make It Clear Who’s Responsible For What A crisis is usually an offshoot of being unprepared. Create a plan for the most common snags in your business and assign authority and responsibility. Make it clear who is responsible for what and how to get in touch with them. Then share that plan with everyone…
Owning your own business can be a double-edged sword. On the one hand, it means that you can work on your own time and set your schedule. On the other hand, navigating an industry as a business owner is considerably more difficult than doing so as an employee or a consumer. Sometimes, new business owners…
We live in a world that is busier, more expensive and more demanding of our time than ever before. This impacts a variety of areas of our lives. Consumers are more skeptical and more informed than they were in the past, and research has become the order of the day for many shoppers. That means…
One of the most stressful aspects of a business is deciding the type of healthcare you will provide to your employees. Most are conflicted with wanting to cover everyone but not wanting to spend a fortune on it. Choosing the wrong plan may cause a negative impact on the company’s bottom line. Therefore, we’ve compiled…
According to the Small Business Administration, the odds are stacked against you if you desire to start a new small business. First of all, the SBA notes that 30 percent of new businesses will fail within the first two years, 50 percent within the first five years, and a whopping 66 percent within a 10-year…
The health of an employee often directly affects his or her performance and rate of absenteeism. This is why employee wellness programs are so common in workplaces today. However, not all wellness programs are created equal. Here’s what works and what doesn’t when it comes to employee wellness programs. Health Education According to Corporate Wellness…