So you’ve gotten your business to a point where you’re able to get a decent number of customers coming to you. That’s good, but don’t stop there. If you want your business to be a true success, you need to not only attract them to you in the first place but must also be able to retain them. So what can you do to retain more customers?

Stay in Touch after Transactions

Once you’ve finalized a sale with a customer, your job is done, right? Well, no. Not if you want to improve your chances at retaining that customer’s business. Customers value convenience and are more likely to give their business to companies that make it easy to shop with them. As such, staying in touch after the completion of the initial transaction is essential. That generally requires you to have a way to contact them, so find some ways to collect customer contact information that you can work into your sales process.

Use Software Tools

While many aspects of customer service and the process of building customer relationships require at least a degree of hands-on activity, that isn’t the case 100 percent of the time. You can use software tools to improve your customer retention rates, which can relieve some of the burden on your employees. CRM software can increase retention by as much as 27 percent. You can also use software to support a customer loyalty program, which can also be effective for helping you retain more customers.

Manage Customer Expectations

A lot of negativity people experience, both between two individuals as well as between a customer and a business is due to unmet expectations. It’s so easy to get an idea in your head about how things are going to go. When reality under delivers, by comparison, it’s easy to get disappointed and frustrated. To avoid that, take steps to manage customer expectations. Avoid overpromising as much as possible. Prioritize transparency in your business, be clear on your timelines, and explain the solutions your business can offer its customers.

The ability to retain customers for your business is a key indicator that you’re doing something right. You can increase your ability to retain more customers by staying in touch after transactions, using the right software tools, and managing customer expectations. This will help you offer your customers a superior experience that will encourage them to return to your business again and again.

Read this next: How to Keep Your Most Loyal Customers

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