As a business leader, you’re probably pretty driven to grow your business. After all, growth means achieving greater levels of success. Maintaining your focus on growing your business can be tricky sometimes though. Here are some suggestions you might find useful in maintaining your focus.

Create Goals

Setting goals is critical to successfully growing your business. Goals give you direction and a target by which you can measure your level of success. Of course, it’s not enough to just set goals. Your goals need to be designed to give you structure and clarity in accomplishing them. When choosing your business growth goals, you need to make sure that the goals you set are specific. What do you hope to achieve? How are you going to do it? Make sure the goal is realistic and achievable. You should be able to measure your efforts and progress towards the goal. The goal should be relevant to your business and have a set time by which you expect to achieve the goal.

Follow To-Do Lists

Once you have your goals figured out, it’s time to start working to meet them. Your goals should outline how you intend to accomplish them, which can be further divided up into to-do lists. Making an effective to-do list can help you stay productive throughout the day, week, or even month. If you don’t feel like carrying around a paper list, there are plenty of apps that can help you to make a to-do list. Like your goals, your to-do list should be reasonable. It’s okay to push yourself to a degree, but if you overload your to-do list with tasks there won’t be time for, you’ll likely find that the list loses its effectiveness. It’s also important that you understand your personal tendencies. If you struggle with procrastination, having a daily list will probably work better than a weekly or monthly list that could leave you feeling like you don’t have to do quite as much earlier in the time frame.


There’s no need to feel like you need to do everything yourself though. Learning how to delegate is an important skill business leaders should have. To-do lists can and should be delegated out to others in your business. Delegation can be a great way to take some of the load off of your plate so you can better focus your energy on business growth. Identify who will be best suited to accomplishing different tasks. You’ll also need to identify which tasks should be handled directly by you.

Outsource to Experts

Like delegating, outsourcing various aspects of your business can be a useful tool for removing tasks off of your plate so you can keep your focus on growing your business. There are many benefits to outsourcing your IT needs. Payroll is another aspect of your business that might be worth outsourcing. It’s a lot easier to keep your focus on growing your company when you have the time to give to it, instead of devoting that time to business tasks others could be doing for you instead. It means fewer hats for you to wear as a leader. As an added bonus, you’d be outsourcing these tasks to experts, which should mean that the result of whatever work is done should be even better than it was in the first place.

Prioritize Your Tasks

So you’ve got your goals, you’ve got your to-do list, and you’ve delegated and outsourced what you can. Chances are high that you still have plenty to do. In order to make sure you make the most of your time, it is essential that you prioritize the tasks you need to accomplish. Think about what tasks will take the most time and which have more immediate deadlines for completion. Consider the Pareto principle, also often referred to as the 80/20 rule. If you want to make the best use of your time, you need to focus your efforts on those tasks that will make the most difference.

Maximize Your Productivity

In a similar vein, it’s important to take steps to maximize your productivity. You can have all the goals, to-do lists, and prioritization skills in the world, but if you aren’t proactive about being productive, it might not do you much good. Think about what time of day you’re at your best and when you’re at your worst. You could take the approach of tackling your most difficult tasks when you’re at your peak. Then, plan to handle less taxing items on the list when you’re in a lull.

Minimize Distractions

It’s tough to stay focused on anything, let alone growing your business. This is especially true if you become frequently distracted. What is considered a distraction will change from person to person. But in general, having a clean, organized workspace with adequate lighting and minimal disruptive noise can be highly beneficial. For some people, that might mean disconnecting from the smartphone, email, or messaging app for a time. For others, having some white noise in the background can help block out other, more distracting noises.

Practice Makes Perfect

Of course, few, if any, people are born with a perfect ability to focus for extended periods of time. It’s something that takes work and practice. As it turns out, multitasking is actually detrimental to maintaining your focus. One of the things that can help you learn to focus better is to take periodic breaks. It might sound a bit counterintuitive, but taking short breaks can help boost your focus. Get up, move around a little, and take a bit of time away from a screen. Over time you may find that you can focus longer before needing a break.

Every business wants to grow. It’s a huge hallmark of success. As a business leader, it’s imperative that you find ways to maintain your focus on growing your business if you are to successfully expand. While far from an exhaustive list of things you can try to help maintain your focus, these suggestions may prove beneficial in your efforts to concentrate your energy on growing your business.

Need more help running your business? Try some executive coaching!

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