All small-business owners should make use of social media. And this effort should start by taking advantage of the powerful marketing opportunities provided by Facebook. A Facebook business page will add legitimacy to your company while providing you with a vehicle for engaging with customers and facilitating business growth.
Facebook provides so many ways to promote a business that it might seem difficult to figure out the best place to start. The following five tips will help you and your enterprise get the most out of your Facebook experience.
The content that you provide to your audience through your Facebook page should be both regular and high-quality. It is important that customers feel like they have a personal relationship with your business. You should provide them with regular posts containing photos of your employees, behind-the-scenes looks at company operations and profiles of the services and products offered by your company.
There are several methods available to push the content you produce to the customers you’re looking to attract. The Audience Insights feature provided by Facebook is a great way to gain an understanding of the activities of platform users.
Your business needs to establish its credibility to sustain long-term growth. There is no better way to establish this credibility than with customer reviews.
Sharing the good reviews that you receive on your Facebook page is a great way to build consumer trust. These reviews can be used to grow your business on Facebook by proving to potential customers that they can trust you.
You can set up your page to allow visitors to leave a star rating and reviews. You can also transfer comments left on your website or internet review sites to your Facebook page.
Facebook advertising is available to business owners who need a little help with their organic customer engagement. Posts that are promoted by Facebook are similar in appearance to regular posts, but they’re highly targeted and receive maximum exposure.
Facebook tools make it possible to hone in on potential customers based on their gender, age, location and a variety of other factors. The user data collected by Facebook is put to work to strategically show your ad to the consumers who are most likely to buy your product or service.
The Facebook advertising platform also provides business owners with analytics to determine which ads are most effective.
Source: Social Media Examiner
Communicate With Industry Influencers
You can extend your Facebook network by interacting with influencers and other business owners in your industry. This is a great way to increase the exposure your Facebook business page receives. Link your posts to these influencers and businesses. When you do so, the businesses and influencers you link to are likely to return the favor.
Another idea is to follow pages of local news media and others with lots of followers. Start or take part in conversations when interacting with these pages to gain the attention of their audiences.
Your Facebook business page will receive more likes and followers when you engage and interact with existing followers and commenters. You should thank them for their comments and then follow up with a question.
Facebook will display your interaction with commenters on the newsfeed of the follower as well as the newsfeeds of other individuals who follow your business page. You can also engage with individuals by tagging them in posts and photos.
Facebook provides excellent opportunities for small-business owners who wish to grow their customer base and revenue. The five tips above show you some great ways to expand your business with Facebook.
Every business needs a solid plan or strategy. Let BMOC Group help in your strategic planning!