The number one challenge for new business owners is not their product or service — it’s the challenge of getting people to their website. Obscurity is truly the number one killer of businesses around the world. So, where should you begin when it comes to attracting and keeping new customers? In the following article, we are going to detail some of the best ways to create an attractive and efficient website that can possibly increase your sales.
Begin Testing
What’s the point of having people come on your website if they’re not going to buy anything? When it comes to wanting people to visit your website, business leaders must also understand that they need to begin testing in order to capture the right audience. This can be done through a PPC (or Pay-Per-Click) campaign. There are a variety of platforms out there, such as Google, Yahoo, and Bing that can provide this service to you for a small fee.
Make it Attractive
Approximately 38% of people will leave a website if the web design is unattractive. That’s a lot of lost traffic and business. So, once you begin to have the right people coming into your website, it is vital to understand their pain points. Pain points are essentially areas of your website that cause customers to abandon carts and eventually leave your website. This can include the navigational areas such as when they search for a particular category or when they need to input their card information. If the web design in unattractive sites didn’t matter, large corporations would not be spending millions upon millions of dollars on constant maintenance and design teams.
Utilize Social Media
In recent years consumers have stated that they often discover new companies through social media. Having a social media presence provides you with consumer confidence that once took years of positive reviews to acquire. Social media allows business leaders to talk directly to their base without having the constraints of a paid advertisement. In fact, this may be the best strategy to get people to your website.
The manner in which companies attract and keep their customers on their websites has changed dramatically in the past few years. Therefore, business leaders must understand the importance of adapting to these changes and creating an effective strategy to attract new customers. Simply adhere to the list above to begin laying the foundation of a strong and innovative company website.
